Soul Marketing is the central theme of the new book "Marketing zonder personeel". It is a book for small entrepreneurs. This book provides a framework for people who are marketing themselves. Not only does the book present the Personal Mix and the Personal Marketing Matrix (PMM), it also provides 48 practical tools to effectively communicate the personal elements with the best suited marketing channels and tone of voice. It is a guideline for developing (new) products or services, creating new working methods and identifying and approaching new target groups.
02-10-2018 14:45 - 15:15Hosted by: Bianca Moolman
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